The Top Secret Principles Behind A Successful Network Marketing Blog

First of all, what is a Network Marketing Blog?

Well, it is a specific designed blog that is targeting the Network Marketing Industry, of cause.. But because it is laser targeted towards this industry, it has to contain some specific mechanics and principles. These basic ideas originates from what is called Attraction Marketing. Attraction Marketing basically means that you attract people to your website where they get exposed to your products or services, instead of you having to pitch your friends and family on your opportunity. So to set the record straight, the “old school” method where you pitch people on your opportunity is a “push marketing” form and using Attraction Marketing is a “pull marketing” form.

The Principles to a Network Marketing Blog:

1. Exposure: As Gary Vaynerchuk says in his book “Crush it!” “where the eyeballs go, opportunity follows.” You want to get your blog in everybody’s face, because it will provide you with endless potential leads. The key word here is “Traffic Generation”. Lets assume that you’ve got a shop on the outskirts of your city and not that many people know that it actually exists, because it’s not a very populated place. So what you wanna do to get your business going, is start advertising and let people know about your shop which will result in you getting some leads aka potential costumers for what ever you are selling. So getting traffic to your blog is the first priority.

2. Providing Value: This is one of the key concepts within Attraction Marketing and what it essential means is that, in order for you become a leader and attract the kind of people you want in your business – you have to give them FREE value based on what you know.. But, what if you don’t know that much about this industry, well then you buy courses, e-books, tapes, etc, so you become valuable in your prospects eyes and they will perceive you as a leader.. So how does this relate to a Network Marketing Blog? Writing rich content articles that helps the kind of people you are targeting for. Giving free webinars from different trainings that you or your team did. Basically something valuable for your visitors.

3. Lead Conversion: This step is the reason why we take the time to do a Network Marketing Blog in the first place. We want to generate leads because in the end, it is what is going to put money in our pockets. How to convert visitors into leads, depends on how valuable you are in your prospects eyes. Whether or not they think that you can help them achieve what they want. It will typically come across as an opt-in form where people can give their name and email in exchange for some course or training you give them with no money exchanged. Their name and email then goes to your autoresponder, which then sends emails on a regular basis to the newly captured lead. 

4. Sales Conversion: This step has nothing to do with an actual blog, but I thought it might be interesting, as it is where the money switch hands.. So, in the mails that the autoresponder sends out, there will be some offers on different products that might benefit the person on the other side. These products doesn’t have to be your own, but could be others that you earn affiliate commissions from. This is typically a cheap 20-40 dollar product. In order for you to make the sale, you most have a sales capture page which is normally provided by the creator of the product.

Stay Consistent: As a last basic principle, this is so important to your success than almost any other thing in the world. It is easy to start doing something, but way more challenging to keep doing it when times get tough. And this is really where successful excel and the unsuccessful give up. So make up your mind of how much time you want to invest in this and then, keep at it. Take the time to do this thoroughly because in the end you will be able to live your dream life.

Tagged as: attraction marketing, Network Marketing, Network Marketing Blog